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New Initiative to Promote Moroccan Textile Products in Europe

The program, launched by a Dutch agency, is forecasted to generate 4 million in capital gain and create 2 800 jobs within Morocco’s textile industry.

20 Dec 2021

Rabat - The Moroccan Association for Textile Manufacturing (AMITH) signed on December 16 a deal with the Netherlands’ Agency for Promoting Imports from Developing Countries (CBI).

Signed in Casablanca, the agreement aims to support 35 textile businesses and help them expand their operations in central and northern Europe.

The ambitious program, dubbed “CBI-Morocco Apparel & Textile Program,” is projected to help Moroccan businesses operating in the textile industry gradually increase their presence in European markets through increased imports over a period of five years, said Juliette Van Iperen, the head of the program.

The five-year program aims to create networking channels between Moroccan textile suppliers and European textile retailers.

The 35 textile businesses chosen for the program will go through a rigorous candidacy process based on expertise and their Corporate Social Responsibility (CSR).

Clothing and textile are a primary importing sector in Morocco. With a value bordering MAD 38 billion ($ 3.9 billion), textile and clothing exports made up 15% of Morocco’s industrial GDP in 2018.

The textile sector is of strategic importance to Morocco’s efforts to emerge as an industrial and exporting hub.

While Spain and France remain Morocco’s major trading partners, the North African country is now redirecting its marketing efforts worldwide, attracting investments and cultivating partnerships with major actors in the automobile and aeronautical sector established in Morocco.

Morocco’s latest global marketing campaign, “Morocco Now,” showcases the country's intensive efforts to become a continental leader and a gateway to African markets.

In addition to its marketing efforts, Morocco established in recent years major industrial zones and enacted major infrastructure projects to enhance the attractiveness of the country as an investment destination.


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