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    Morocco, a source of beauty for cosmetics

    Ancestral rituals, hammams, vegetable oils, khôl and enchanted gardens inspire the launch of new perfumes and cosmetics

    17 Aug 2022

    Yves Saint Laurent in Marrakech had “rediscovered the perfumes of his childhood, spent in Algeria”, as his companion Pierre Bergé put it. Olfactory elements that open the door to Moroccan beauty: a magical world of fragrances, ancestral rituals, rose petal-scented waters, public and private hammams, black soaps, argan oil – considered the gold of Morocco – and prickly pear seed oil.

    Morocco, an inspiration for beauty

    Strolling through the small streets of the Medina of Marrakech, in its labyrinthine souks, one encounters precious and artisanal nécessaires for massages and scrubs (flaky soaps, dried herbs and petals, terracotta handpieces covered with coloured fabrics). A trip to the Majorelle Gardens, projects one into the aesthetic universe of the Yves Saint Laurent Maison: a chromatic immersion in the Majorelle blue, dear to the couturier, which has coloured and still colours the brand’s clothes, enamels, eye-shadows and pencils.

    In the fashion house museum, set up near the garden and the Moorish-style house that belonged to the designer, ancient objects from Moroccan Berber tribes such as khôl cases are on display. Black ink was used by desert women to protect their eyes from the sand. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Morocco’s rich beauty continues to inspire cosmetics and perfumery for the launch of ever new creations, inspired by its traditions and the finest ingredients of that land between the desert, the Atlantic Ocean and the Mediterranean Sea.


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