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    Paris to Host 50th Edition of the Oriental Fashion Show

    The fashion house Mautassin will represent Morocco at the event with a collection of caftans celebrating Morocco's cultural heritage.

    24 Jan 2023

    Rabat - Paris will host the 50th edition of the renowned Oriental Fashion Show (FSO) on January 24 and 25.

    The two-day event – founded by fashion expert Hind Joudar – will feature the works “of fifteen designers which are carefully selected for their uniqueness and talent” at Paris’s Hotel de l'Industrie, said the organizers in a press release.

    The fashion show is co-organized by the association Route de la soie and Al Andalus, whose missions are the promotion and development of the Moroccan Caftan.

    The fashion house Mautassin, founded by Lalla Aicha Mouaastassim in 2012, will represent Morocco at the event, with a collection of caftans celebrating the country's cultural heritage.

    The caftan has long been at the heart of Joudar’s oriental fashion show. “All of the first fashion shows from 2004 to 2014 were almost entirely devoted to the caftan,” Joudar told Morocco World News.

    The fashion expert stressed that although other types of clothing have been integrated into the oriental fashion show, the caftan has remained the most important element, and has been presented in several countries worldwide.

    “At each presentation, the caftan dazzles the public and the press,” she enthused.

    The Moroccan fashion expert organized the caftan exhibition held during the 17th session of UNESCO's Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage. The event took place between November 28 and December 3 of last year in Rabat.

    She noted that the exhibition displayed the regional diversity of Moroccan caftans, including embroidery, weaving, ornamentation, and beadwork.

    Morocco and UNESCO signed an agreement during the event to train experts from 12 African countries on how to protect world heritage sites.

    Later this week, on January 27, an Oriental Fashion Awards ceremony will be held at Unesco to honor the designers, stylists, and couturiers who work to preserve the art of dress, as well as to thank the Oriental Fashion Show's partners and supporters, said the organizers.

    moroccoworldnews

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