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    Radisson announces seven new hotels in Morocco

    12 Jul 2021

    Leading hospitality group Radisson has announced plans to launch seven new hotels across Morocco in partnership with Madaëf, a leading Moroccan tourism investment company.

    The diverse portfolio which consists of four converted and three new-build resorts and residences spread across Al Hoceima, Saïdia, and Taghazout, reinforces Radisson's serviced apartments as well as its global resort offerings, said a statement from the company.

    The new portfolio consisting of resorts and residences will add over 1,600 rooms thus bringing the Group’s Moroccan portfolio to 10 hotels, fast-tracking its strategy to reach 15 hotels in operation and under development in the country by 2025.

    Of these hotels, four of them - located in the tourist hotspots of Al Hoceima, Saïdia and Taghazout- will open its doors later this month, it stated.

    Elie Younes, Executive VP & Chief Development Officer (EMEA) said: 'We are delighted to announce this portfolio of seven new hotels, as it not only accelerates our growing presence in Morocco, but also reaffirms our commitment towards the country and its future.'

    'Morocco is Africa’s number-one tourism destination in terms of foreign arrivals as a bridge between Europe and Africa and is a priority market for our African development strategy because of its vast potential of Morocco,' stated Younes.

    'We remain committed to the country’s Royal Vision, Morocco’s new campaign to promote national as well as international tourism development. We would like to thank our business partners for their trust in our brands and teams as we look forward to opening these world-class properties across Morocco together,' he added.

    Al Hoceima, nicknamed “the Mediterranean Pearl”, often described as an earthly paradise due to its many beaches and crystal blue water, is located north of Morocco on the Mediterranean coast.

    The popular resort destination is renowned for its sandy beaches and mountainous areas, providing a spectacular backdrop to one of the country’s most beautiful bays.

    Radisson Blu Resort, Al Hoceima

    Opening its doors later this month, the newly built 432-room beach resort surrounded by the local reserve’s natural beauty, will offer guests the ideal coastal-leisure experience with direct beach access and an abundance of water sport activities.

    Radisson Blu Residences, Al Hoceima

    The newly built 142-unit property, also opening its doors later this month will comprise of contemporary one, two, and three-bedroom apartments. Residents will also have access to the properties’ three swimming pools and will be able to enjoy the extensive facilities at the adjacent Radisson Blu Resort, Al Hoceima.

    Saïdia Resorts, is located on the Mediterranean coast in the north-east of Morocco and offers numerous hotels, leisure attractions and golf courses. It is one of the largest marinas along the Mediterranean coast and easily accessible through the country’s road network.

    Known as the “blue pearl”, the destination has been developed to attract international travelers seeking mindfulness, joy and excitement during their stay. With an expansive 14km white golden sandy beach and all-year-round sunshine, Saïdia Resorts is an enviable haven with many activities available, such as water sports and golfing.

    Radisson Blu Resort, Saïdia Beach

    On track to welcome its first guests within the next few weeks, the 397-room resort will be centrally located adjacent to the marina, offering guests memorable stays with direct beach access and an expansive range of facilities.

    Radisson Blu Resort, Saïdia Garden

    Opening in Q2 2022, the 150-room converted resort will welcome guests with its modern standard rooms and luxurious suites. Guests will not only have access to the fitness center, all-day-dining restaurant, and bar but will also be able to enjoy the facilities at the adjacent Radisson Blu Resort, Saidia Beach.

    Radisson Blu Residences, Saïdia

    With 192-units comprising standard and standard suite apartments, this renovated property is scheduled to open in Q2 2022 and will feature an all-day-dining restaurant, two specialty restaurants as well as lounge, snack and wet bars. Guests can enjoy the property’s on-site wellness facilities, as well as those of the adjacent Radisson Blu Resort, Saidia Beach.

    Ramsay Rankoussi, VP, Development (Africa & Turkey) said: 'This diverse portfolio which consists of four converted and three new-build resorts and residences spread across Al Hoceima, Saïdia, and Taghazout, reinforces our serviced apartments as well as our global resort offerings.'

    'Complementing our existing properties in Marrakech and Casablanca, these new properties also cement the presence of our flagship Radisson Blu brand, as well as the footprint of our fast-growing, upscale Radisson brand in Africa. The addition of these hotels, reinforced with the opening of four, has certainly catapulted and diversified our presence in this key market, which we look forward to continue rapidly expanding within,' he added.

    Madaëf CEO Mamoun Lahlimi Alami said: 'We are proud to reinforce our position as the leaders in Morocco’s tourism investment through this partnership with Radisson Hotel Group to open seven hotels in three strategic destinations with high potential.'

    'These include two new openings representing the introduction of nearly 600 rooms this year in Al Hoceima, and the creation of 1500 direct and indirect jobs. Four properties will be rebranded with the aim of elevating the product and customer experience, in addition to a seventh hotel under development,' noted Alami.

    'We are thrilled to establish this relationship with Radisson Hotel Group through a partnership enshrined in Madaëf’s new asset management policy, which aims to maximize the performance of its portfolio,' he added.

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